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Unlock Green Growth: ESG & AI Insights

Unlock Green Growth: ESG & AI Insights

The latest Innovation Insights from the leading edge of sustainable growth

John McEachen
February 21, 2024

This Month’s Issue:

Combat current uncertainties in sustainability action.
Ideas for better collaboration through ESG alliances.
Leverage AI's transformative potential to enhance sustainability efforts.
New angles on climate action investment to spur innovation.
New data analysis showing a need for accelerating action

Welcome to the second edition of "Growth Rings", a monthly newsletter to keep you up to date with the latest news, research and insight at the leading edge of growth in Sustainable Smart Innovation.

In the coming months we will cover a wide range of topics that help technology and innovation professionals navigate interrelated and at times complex nature of subjects such as:

Sustainability
Net Zero
Climate Change
ESG (Environmental, Social, and Governance)
AI and other data-centric technologies

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Sustainability: Your Key to Growth in Uncertain Times

Growth in Uncertain Times

In an era marked by economic, environmental, and political uncertainties, businesses are recognising the importance of sustainability and ESG as critical to their resilience and growth. Strategic thinking sales and marketing leaders are aligning with their clients' sustainable business priorities, moving beyond traditional metrics to embrace innovative approaches that resonate with the evolving concerns of customers, employees, and regulators. Well targeted research, such as reviewing client websites for sustainability commitments, can offer insights to foster meaningful conversations and collaborations focused on sustainability. Understanding and integrating these themes into business strategies is not just advantageous but essential for enduring success in today's challenging landscape.

Strategic Alliances in the ESG Market

The need for a fresh look at Alliances and Partners has never been greater

The significance of strategic alliances in the ESG (Environmental, Social, and Governance) market cannot be understated. The recently announced partnership between Deloitte, Informatica, and Workiva on an ESG Data and Reporting Ecosystem has fired the starting pistol on the formation of new collaborations in response to the growing market need. ESG is driving even greater and ever more reliable use of data with IT-enabled solutions drawn from a wide range of capabilities at the heart of a truly effective response in this evolving field. The significant growth projected for ESG software market, brings new entrants offering diverse capabilities but also highlights the absence of a single, comprehensive solution. This situation presents opportunities for technology providers to add value through data integration, AI, and NLP to enhance ESG reporting solutions. For Sales and Marketing Directors, this underscores the potential for strategic partnerships to address technical challenges, introduce new functionalities, and improve market positioning in the ESG domain.

Can AI save the Planet

Are your AI capabilities a fit for this rapidly growing market?

Despite the many cautionary words written about the potential threat of AI technology, it emerges as a crucial tool in addressing Environmental, Social, and Governance (ESG) challenges, offering solutions for data management, predictive analysis, and strategic planning. It aids in automating ESG data collection, forecasting environmental impacts, and enhancing decision-making for better performance. AI also supports social and ethical governance by analysing qualitative data, providing insights into stakeholder perspectives. This presents a significant opportunity for AI technology companies to contribute to the rapidly growing ESG market, even for businesses that do not inherently possess AI capabilities, highlighting a potential area for strategic partnerships and market expansion.

Climate Action by Business - a Pathway to Sustainable Growth

Doing good AND doing well

Recent reports indicate that climate change is accelerating, with global warming exceeding critical thresholds. Businesses are increasingly recognising the urgency to reduce emissions, initially driven by cost savings and stakeholder expectations. However, as easy wins diminish, the challenge is maintaining momentum toward net zero. The broader benefits of climate action, such as enhanced reputation and positive ESG outcomes, are becoming crucial for sustained efforts. In B2B sectors, sustainable supply chain practices are gaining importance. Proactive climate strategies not only offer cost savings but also open avenues for revenue growth, brand enhancement, and competitive advantage.

Climate Change – its worse than you think!

I wasn't worried about climate change. Now I am

In a break from her more usual ‘fun physics’ genre, Youtuber Sabine Hossenfelder turns her attention to Climate Change data analysis. In this episode she points to recent research papers that indicate models used for predicting future planet temperatures may have underestimated the scale of the rise and the speed of the change. Technical in places, it is a very sobering article and in a further departure from her usual style, the F-bomb is dropped (@13:10), in part I suspect due to the lack of urgency and action. Perhaps a call to action for us all.

Watch the video: https://youtu.be/4S9sDyooxf4?t=83

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